Department Of Marketing And - Lingnan University Library

tend to believe their friends rather than those celebrities. Herbalife uses a good promotion strategyto promote their products – friend’s recommendation. That is why they are more successful thanthe other competitors. Up to the present, there are more than 100,000 Hong Kong people whoused Herbalife before. Herbalife always holds different kinds of seminars to let people know moreabout their products. They have group discussion and the salespeople tell their actual experiencesof using Herbalife. The seminars have friendly atmosphere. Every person can get new friends inthe seminars including the salesperson. It prepares a road for them to promote their products in thefuture.91