Department Of Marketing And - Lingnan University Library

wholesalers or retailers.Herbalife runs very successful in Hong Kong. One of the reasons is that their promotionstrategy is to ask the salesperson to recommend to their friends. According to the company policy,it is better for the salesperson to buy the products from Herbalife first. After trying the products,the salesperson can understand how good are the products. After that, they will to promote theproducts to their friends or relatives. When people get the recommendations from their friends andsee their friends are much more slim than before, they are willing to buy the products fromHerbalife.Some Herbalife’s salesperson searches customers in the commercial zones such as Tsim ShaTsui. The salesperson first asks the target customers to fill a short questionnaire which is aboutweight issue. After that, the salesperson will try to ask the interviewees if they want to lose weight.If the answer is yes, the salesperson does not promote Herbalife’s products immediately, but theywill try to develop a good relationship with the potential customers first. The salesperson becomesa friend with the potential customers then. The salesperson will then tell the potential customersabout his / her weight loss experience by using Herbalife. Finally, even those the potentialcustomers do not buy the products, the salesperson still try to keep a friendship with them. If thecustomers are willing to buy their products, the salesperson will follow the case until thecustomers feel satisfied with the weight loss result.Herbalife does not use any celebrities, advertisements to promote their products. As people90