Department Of Marketing And - Lingnan University Library

Case study of HerbalifeWhen there are about 110 interviewees (out of 197) motivated to buy weight loss products ifthey get recommendations from their friends, the statistic results show that about 11% of thesewomen have tried to use the weight loss product – Herbalife ( ) before. The other 87interviewees, only one person tried Herbalife before. In order to test whether it has relation or not,Crosstab (Chi-square) is used.Weight loss products No of people Asymp. Sig (2-sided)Herbalife( )Will buy weight loss products if they getfriends’ recommendation : 10/110 (9%)Will not buy weight loss products even theyget friends’ recommendation : 1/87 (1%)0.025(TABLE 21 – The results of buying Herbalife VS friend’s recommendation)The above result shows that the one who use Herbalife will be motivated to buy weight lossproducts if they get recommendations from their friends. So, it is suggested that if people do notbuy weight loss products even they are recommended by their friends, they will never notHerbalife then.Herbalife is an USA company. They are famous in producing health products. Their productsinclude skin care products, health food, etc. They are especially famous in weight loss products.However, their products cannot be bought in supermarkets, health food stores, etc. All productsare sold in their offices. The distribution of Herbalife is direct marketing instead of using89