Department Of Marketing And - Lingnan University Library

losers’ friends do not get paid from the producers, so they are more believable than the expertsand celebrities.In the research process, about 15% (about 30 interviewees) women interviewees were askedthe opinion of the advertisements by the researchers at the same time during they fill thequestionnaires. Most of them pointed out that although the advertisements of weight loss productsare very attractive, they do not believe the weight loss benefits at all. By virtue of that the superstars have been very slim already. The super stars may have never taken the weight loss productsbefore. The advertisers just use the image of super stars and cheat the customers that if they takethe weight loss products, they can be as slim as the super star.About 2 years age, one of the famous actresses, Mui Siu-wai, she is very thin. Therefore, oneof the weight loss product producers asked her to help promoting the products. And the producersasked Miss Mui to cheat the public. She was required to tell the public that she was thin becauseof taking the weight loss products. Finally, she rejected it since it was unethical. In this case, itindicated that some producers are unethical, they cheat the customers. Even the celebritiespromote the weight loss products, people do not know that the real reasons of why they are so thin.Is it because the weight loss products? Are they thin because of in-born? Do they do exerciseevery day? Do they eat very less? Definitely, customers cannot know the real reasons. Therefore,customers do not believe the benefit of weight loss products until they get recommendations fromtheir friends.88