Department Of Marketing And - Lingnan University Library

The previous findings suggested that most people have negative perceptions of weight lossproducts. Therefore, in order to know in what extent people will buy weight loss products, allinterviewees (both females and males) were asked what will motivate them to buy weight lossproducts. The results are as follow:1) Attractive Advertising 2) Friend’s Recommendation3) Big Sale4) Natural Ingredients5) No Side Effect6) Expert’s Recommendation7) Celebrities’ Recommendation(FIGURE 7 – What will motivate women to buy weight loss products)Figure 7 indicates clearly that people will be motivated to buy weight loss products if theproducts are recommended by their friends. People are not willing to spend money on weight lossproducts if they are not sure effectiveness. However, if their friends tried the products before, itcan ensure that the products are without side effect. Most advertisements of weight loss productsare untrue. Even the producers ask experts and celebrities to prove that the products are effectiveand without side effect, most customers do not believe at all. As the experts and the celebrities getpaid from the producers, they will definitely highly promote the products. However, since fat87