10.07.2015 Views

Department Of Marketing And - Lingnan University Library

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Losing fat in beauty centerInterviewees are less willing to choose losing fat in beauty center. Undoubtedly, the mainreason is that people need to spend much which is much more expensive than buying weight lossproducts. Normally, fat losers are required to spend at least $2,000* per month. If they want to getthe services of full course in the beauty centers, normally, they need to spend more than $10,000*.*The price is through the observation from the biggest beauty centers in Hong Kong such asModel Beauty Solon, Marie France Bodyline, etcHowever, interviewees comment that beauty centers do not only help losing fat, it helps themto be more beautiful at the same time because they help customers improve their skin quality.Beauty centers have many beauty consultants who provide professional knowledge to customers.The one to one (one customer, one beauty consultant) service can let customers feel comfortableand get the best service, also, it can stay safe.The selling points of beauty center are without dieting doing exercise or injecting. Therefore,fat losers will not get pain in the process of losing fat.84

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