Department Of Marketing And - Lingnan University Library

Taking weight loss productsFemales are less willing to choose weight loss products, but some interviewees think thatweight loss products is the most easiest way to lose weight. By virtue of that they just need to takethe products, they need not waste time in doing exercise or get pain on dieting. They can then geta satisfied result within a short period, also, the result can be clearly seen and observed. It is verysuitable for those who are lazy with doing exercise. Some people believe that taking weight lossproducts is the only ways to regulate the balance of body fluid.Another important reason is the attractive advertisements. People find that the advertisementsare very attractive, they are motivated to buy weight loss products then. Although they may notbelieve the effectiveness, “risk takers” are willing to try and see whether it is effective or not.83