Department Of Marketing And - Lingnan University Library

People’s perception and attitudes are not always consistent with their actual behavior. Thereare still many factors which can affect their actual behavior of purchasing weight loss products.For example, the salesperson, if she / he can have a good sales technique, he /she can affect peoplebuy the products. If the salesperson is unfriendly, even fat losers want to buy the products, theymay not buy it eventually. Another factor is pricing. If people believe that the weight loss productis effective, but the products’ price is extremely high, they are less willing to buy it. They maychoose other kinds of weight loss ways instead of buying weight loss products.The third point is that people may feel embarrassing in purchasing weight loss products.Finally, they choose dieting or doing exercise at home. In the survey, women were asked if theyfeel embarrassing of buying weight loss products, one forth of them mind being known by theothers. Some people feel that weight loss products can help losing fat, but they worry about theside effects. Those who are not “risk taker” will not buy the products. Another issue is that peoplemay feel troublesome to follow the prescription to take the weight loss products. If they forget totake it, the weight loss benefit may not be good. Some case is that if people stop taking theproducts, they may be much fatter than before, it is a terrible result. However, if people use otherkinds of methods, the weight loss schedule can be designed by their own. It is much moreconvenient.Based on the above reasons, people may not be willing to buy weight loss products even theybelieve that it can help losing weight. In the survey, women were asked which weight loss ways79