Department Of Marketing And - Lingnan University Library

products have good weight loss benefits, vice versa. Therefore, if the producers want thecustomers to repeat purchasing, the products must be effective at losing fat.One implication of the results is that most weight loss products do not have good weight lossbenefit. Only 16% (16/99) of the interviewees have brand loyalty and all of them think that theproducts’ benefits are good. And the others think that the products they use which are not good atlosing fat. Therefore, they change the brands all the time. This means that most weight lossproducts do not have weight loss benefit. That is why most people tend to choose other kinds ofweight loss methods to lose fat when they are not sure which weight loss products have a goodweight loss benefit.Drug addictIt is important to know whether people over take weight loss products or not. By virtue ofthat it will give an instruction to know the seriousness of improper use of weight loss products.There are only 4 women interviewees who take the products more than the prescription. At thesame time, These 4 people buy weight loss products more than 7 times within a year. It is about2% of the interviewees. That means every 50 people will have one person who is drug addict, theyover-purchase weight loss products. However, as there is only 2% of the interviewees have thisproblem, it is therefore not a serious condition.77