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emphasize that their products are without side effect, it may not be true. Therefore, it is predictedthat the one who concerns about health, she will buy less weight loss products than those who donot concern about health. This hypothesis was tested by ANOVA. The results are as follow:Weight loss Ways Average mark (7 is full mark) F-value Sig.Pill Buyers=4.73, Non-buyers=5.10 1.066 0.383Tea Buyers=4.92, Non-buyers=5.07 1.966 0.071Food Buyers=5.17, Non-buyers=5.03 1.070 0.381(TABLE 18 – The results of attitudes towards health issue VS buying weight loss products)All are without significant level. That means even people concern about their health, it willnot affect whether they buy weight loss products or not. The result is very surprised. However, thepossible reasons are, people may think that thinner is healthy, therefore, they take weight lossproducts to lose fat. Some of them want to avoid heart disease, hypertension and diabetics, etc,and they choose to take weight loss products.And, some weight loss products are really without side effect and it can help us healthier.Taking weight loss products does not mean that people do not care about their health.The advertisements’ contents of weight loss productsThe promotions of weight loss products are very intensive. However, maybe the competitionis too keen, the weight loss product producers always overstate the real benefit of their products.The producers try to make their advertisements to be the most attractive one among the74