Department Of Marketing And - Lingnan University Library

People buy more weight loss products if they have a positive perception of the effectivenessof weight loss products. Weight loss pills always contain chemical / medical ingredients. Takingpill is risky. Therefore, if people do not have a positive perception of weight loss pills, they willnot try it. Concerning weight loss tea, it is unbelievable that drinking tea can help losing fat sincemost people drink tea every day. Although weight loss tea is different to Chinese tea, the style issimilar. Therefore, if people do not have a positive perception of weight loss tea, they will performas a “risk taker” and buy the products although weight loss tea is not expensive.Weight loss pills and tea also have significant level, weight loss food does not. One reason isthat the style of weight loss food is natural. For example, Japan has a product which is weight losscandies. People just need to eat it and it has weight loss benefit. However, maybe the buyers donot intend to lose fat, they just treat it as a snack. And, most producers define weight loss food as“health food” as most weight loss foods are made by 100% natural ingredients although it may notbe true. Therefore, it is not surprise that this point is out of the prediction.Health issuePeople commonly know that most weight loss products have side effects. It is better to takeless. This concept is come from people’s educational background and the mass media. As theinformation of Hong Kong is very intensive, the mass media always reports much about the unrealweight loss benefits of weight loss products. Although the weight loss producers always73