Department Of Marketing And - Lingnan University Library

mark). It is the lowest mark among other kinds of weight loss ways. It indicates that peoplegenerally have a negative perception of the effectiveness of weight loss productsOn the other hand, there are still some people who think that weight loss products are veryuseful in losing fat. In the survey, there are 47 women interviewees who give 5 to 7 marks (when7 is full mark) to weight loss products. Therefore, although most people discredit the effectivenessof weight loss products, some people still believe that it is helpful in losing fat.Effectiveness of weight loss productsAs mentioned before, people’s attitude towards weight loss products can affect they purchaseweight products or not. Therefore, in this part, it will concentrate on how perception and attitudesaffect women’s actual behaviors. In the questionnaire, women were asked to comment on howeffective of taking weight loss products. The hypothesis is that if women give a high mark toweight loss products, they will buy much more weight loss products than those who give a lowmark to weight loss products. ANOVA is used and the results are as follow:Weight loss WaysAverage mark of giving the effectiveness of F-valueweight loss products (7 is full mark)Sig.Pill Buyers=4.38, Non-buyers=3.58 3.064 0.007Tea Buyers=4.36, Non-buyers=3.58 3.857 0.001Food Buyers=4.17, Non-buyers=3.61 1.259 0.279(TABLE 17 – The results of the attitudes towards weight loss products VS actual behavior)72