Department Of Marketing And - Lingnan University Library

more effort on losing fat. Therefore, the hypothesis is that over weight women buy more weightloss products than under weight women.Products No. of people using the weight loss products* Pearson Chi-square Sig. (2-sided)Pills A=9/84 (10%), B=18/92 (20%), C=5/13 (38%) 7.047 0.029Tea A=12/84 (14%), B=20/92 (22%), C=2/13 (15%) 1.718 0.424Food A=12/84 (14%), B=21/92 (23%), C=5/13 (38%) 4.922 0.085See doctors A=2/84 (2%), B=5/92 (5%), C=5/13 (38%) 24.899 0.000(TABLE 16 – The results of Body Mass Index VS taking weight loss products)*A= Under weight, B= Standard weight, C= Over weightCrosstab (Chi-square) is used to test the above assumption. Although the above results rejectthe hypothesis, the result is good. Weight loss products is mainly to help people more slim if theyhave had a standard weight already, for those who are over weight, weight loss products is uselessto them. The target market of weight loss products is those who are with standard weight.However, because of unrealistic perception, they use weight loss products get a slim body figure.The result of buying weight loss pills is significant. On account of that people commonly thinkthat weight loss pills can cure obesity since it is a drug with chemical and medical ingredients.Therefore, over weight people tend to buy more pills than the others.On the other hand, if people are over weight, it is better to get advises from medicalprofessional. Therefore, those who are over weight especially like seeing doctors. People knowthat it is impossible to just drink weight loss tea and then have a standard weight (when they are69