Department Of Marketing And - Lingnan University Library

it can lose fat within a short period. It is predicted that people who have an unrealistic perception(thinner body figure is standard) will buy more weight loss products than those who have areasonable perception.Crosstab (Chi-square test) is used. However, the theory is not true as the significant level isnot less than 0.05.Products No. of people using the weight loss products* Pearson Chi-square Sig. (2-sided)Pills A=8/53 (15%), B=25/141 (18%) 0.158 0.831Tea A=9/53 (17%), B=26/141 (18%) 0.038 1.000Food A=13/53 (28%), B=25/141 (18%) 1.228 0.310(TABLE 15 – The results of weight perception VS taking weight loss products)* A= Unrealistic perception (Thinner is better), B= Reasonable perception*As there are only two women who have optimistic perception, therefore, it was not counted in thetest because it may create a wrong result.Although women have an unrealistic perception on weight issue, they need not use weightloss products to lose fat. Indeed, they can choose dieting, doing exercise, etc to lose fat. And theresults suggested that women’s perception does not affect them whether they buy weight lossproducts or not.Body Mass Index (BMI)When people have a fat body figure which BMI is more than 24 (over weight), they will put68