10.07.2015 Views

Department Of Marketing And - Lingnan University Library

Department Of Marketing And - Lingnan University Library

Department Of Marketing And - Lingnan University Library

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Products No. of people using the weight loss productsPearson Chi-square Sig.Pills Single/divorced =24/156 (15%), Married=9/36 (25%) 2.599 0.274Tea Single/divorced =30/156 (19%), Married=5/36 (14%) 1.232 0.547Food Single/divorced =31/156 (20%), Married=6/36 (17%) 0.595 0.757(TABLE 13 – The results of marital status VS taking weight loss products)From the above findings, all are without significant level which is more than 0.05. Therefore,it can be concluded that marital status does not affect whether people buy weight loss products ornot. However, the finding results are contrast to the previous finding of Family PlanningAssociation of Hong Kong (FPAHK). However, it is believed that the results in this research arenot wrong, the survey from FPAHK was also true at the same time.By virtue of that the survey from FPAHK was done in 1993, it is eight years before. Theperception, attitude, people’s lives have been changed definitely. Due to the different time,married women now are paying more attention to their body figure than before. As the media isnow reinforcing the message which married women should also keep slim. Recently, there aremany super stars (married, some of them are with children) invited to help promote weight lossproducts, beauty centers. It seems that they strongly encourage that married women should alsohave a slim body figure.Eating HabitIn the questionnaires, women were asked about their eating habits. Eating habit without66

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!