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effective and without harmful to their health.The above statistic results suggested that all income groups also buy weight loss products.Therefore, whether people buy weight loss products or not, it is not based on they are willing tospend on it or not. But, it depends on their attitude and perception of weight loss products.Another issue is that weight loss tea is not really expensive. By observation, one package ofweight loss tea cost $20 to $160, most of them are under $100. Even for the one who is no income,she also can afford it. However, weight loss pills and food usually cost $200 to $500. Concerningweight loss pills, in fact, it always contains some harmful ingredients and with many side effects.People are educated that it is dangerous to buy weight loss medicine if it is without doctor’sprescription. Therefore, it does not relate to people’s social status, but it is the attitudes towardsweight loss pills. Regarding weight loss food, most producers also emphasize that their productsare 100% natural. <strong>And</strong> it can help losing weight within a short time. However, people commonlythink that it is impossible, they discredit about the effectiveness. Therefore, it also bases on theattitude towards weight loss food, but not their occupation or income.EducationThe education of Hong Kong always emphasizes that doing exercise is the most effective andhealthy way to lose fat. Most people are reinforced that buying drugs at the counter is dangerous.The hypothesis is that well educated women will buy less weight loss products than less educated64
women do. Crosstab (Chi-square test) is employed to test the hypothesis.Products No. of people using the weight loss productsPearson Chi-square Sig.Pills Secondary school =20/78 (15%), Tertiary =13/116 (25%) 7.349 0.025Tea Secondary school =15/78 (19%), Tertiary =20/116 (14%) 0.565 0.754Food Secondary school =13/78 (20%), Tertiary =24/116 (17%) 1.695 0.429(FIGURE 12 – The results of educational level VS taking weight loss products)Less educated women buy more weight loss pills, but not weight loss tea and food. By virtueof that weight loss pill is similar to drug, it may damage to people’s health. Therefore, educatedwomen can recognize that pills are harmful. In fact, weight loss tea and food are much morenatural and people rarely view them as a kind of drug. It is why people buy weight loss tea andfood no matter they are well educated or not.Marital StatusFrom the previous finding (literature review), a survey (done by Family Planning Associationof Hong Kong) showed that single/divorced women buy more weight loss products than marriedwomen do. Therefore, the suggestion was also employed the hypothesis. That is, single/divorcedpeople buy more weight loss product than married women do. Again, crosstab (Chi-square test) isused to test the hypothesis.65
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LINGNAN UNIVERSITYDepartment of Mar
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Table of contentsSpecial Thanks and
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RationaleIt is true that women pay
Page 8 and 9:
Research objectivesIn this project,
Page 10 and 11:
The trend of slimmingWhen the moder
Page 12 and 13:
Understanding ConsumersLosing weigh
Page 14 and 15: order to know whether the products
Page 16 and 17: Understanding the competitorsIn Hon
Page 18 and 19: without the above medical benefits.
Page 20 and 21: involved in interstate commerce, an
Page 22 and 23: market, they use different kinds of
Page 24 and 25: Chapter 3Theory Construction24
Page 26 and 27: Perception of weight issue (Indepen
Page 28 and 29: Perception of weight issue(Related
Page 30 and 31: Body Mass IndexAlthough many under
Page 32 and 33: Actual Behavior (Dependent Variable
Page 34 and 35: more attractive. However, it is pre
Page 36 and 37: Chapter 4Research Methodology36
Page 38 and 39: meter to measure the 10 th women of
Page 40 and 41: Survey Background InformationIn the
Page 42 and 43: Hong Kong. Over losing fat can caus
Page 44 and 45: Interviewers (both female and male)
Page 46 and 47: Nowadays, the media always reports
Page 48 and 49: Attitude is a key factor to determi
Page 50 and 51: Even those people are not really fa
Page 52 and 53: from the others and avoid the press
Page 54 and 55: part of their life” and “losing
Page 56 and 57: A = Under WeightB = Standard Weight
Page 58 and 59: In sight analysis of weightloss pro
Page 60 and 61: Which kinds of people choose to tak
Page 62 and 63: professional no matter they are mal
Page 66 and 67: Products No. of people using the we
Page 68 and 69: it can lose fat within a short peri
Page 70 and 71: over weight). Be safe, it is wise t
Page 72 and 73: mark). It is the lowest mark among
Page 74 and 75: emphasize that their products are w
Page 76 and 77: the same as the sayings of the adve
Page 78 and 79: The comparison of weight lossproduc
Page 80 and 81: would they choose if they want to l
Page 82 and 83: Doing exerciseMost people think tha
Page 84 and 85: Losing fat in beauty centerIntervie
Page 86 and 87: The factors of motivatingpeople to
Page 88 and 89: losers’ friends do not get paid f
Page 90 and 91: wholesalers or retailers.Herbalife
Page 92 and 93: In sight analysis of thepromotions
Page 94 and 95: “Chormium Picolinate”Research s
Page 96 and 97: Government providentAnother key suc
Page 98 and 99: There are salesgirls employed to pr
Page 100 and 101: fat. Therefore, no matter how good
Page 102 and 103: Generally, if the weight loss produ
Page 104 and 105: Learning from the studyDoing this k
Page 106 and 107: people were less willing to answer
Page 108 and 109: Recommendations of weight loss prod
Page 110 and 111: Products ingredientsProduct ingredi
Page 112 and 113: 4) People who are easily influenced
Page 114 and 115:
The market of male weight loss prod
Page 116 and 117:
Recommendations to the governmentTh
Page 118 and 119:
ConclusionTo sum up, the market of
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References120
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(4/9/2000), “” (18/4/2000),
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Questionnaire(Female)I am a univers
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22) If you have tried to take weigh
Page 128 and 129:
Questionnaire(Male)I am a universit
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26) Do you plan to lose fat within
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