Department Of Marketing And - Lingnan University Library

effective and without harmful to their health.The above statistic results suggested that all income groups also buy weight loss products.Therefore, whether people buy weight loss products or not, it is not based on they are willing tospend on it or not. But, it depends on their attitude and perception of weight loss products.Another issue is that weight loss tea is not really expensive. By observation, one package ofweight loss tea cost $20 to $160, most of them are under $100. Even for the one who is no income,she also can afford it. However, weight loss pills and food usually cost $200 to $500. Concerningweight loss pills, in fact, it always contains some harmful ingredients and with many side effects.People are educated that it is dangerous to buy weight loss medicine if it is without doctor’sprescription. Therefore, it does not relate to people’s social status, but it is the attitudes towardsweight loss pills. Regarding weight loss food, most producers also emphasize that their productsare 100% natural. And it can help losing weight within a short time. However, people commonlythink that it is impossible, they discredit about the effectiveness. Therefore, it also bases on theattitude towards weight loss food, but not their occupation or income.EducationThe education of Hong Kong always emphasizes that doing exercise is the most effective andhealthy way to lose fat. Most people are reinforced that buying drugs at the counter is dangerous.The hypothesis is that well educated women will buy less weight loss products than less educated64