Department Of Marketing And - Lingnan University Library

Social StatusBuying weight loss products may need to spend much money, high social status(high-income group and good occupation) people are therefore predicted to buy more weight lossproducts than the others. Crosstab (Chi-square test) are employed to test it. The results are out ofthe prediction.ProductsNo. of people using the weight loss products* Pearson Chi-square Sig. (2-sided)Pills A=6/39, B=13/61, C=4/25, E=10/59 3.374 0.497Tea A=9/39, B=9/61, C=4/25, E=12/59 2.173 0.704Food A=6/39, B=14/61, C=6/25, E=9/59 2.123 0.713Beauty Center A=2/39, B=2/61, C=0/25, E=2/59 1.761 0.780(FIGURE 11 – The result of social status of taking weight loss products)*A= Low-income groups, B= Middle-income groups, C= High-income groups, E= No incomeThe results suggest that people will buy weight loss products no matter which income groups,what occupations they are. It is out of the predictions. First of all, body figure is an importantissue to all women. Even their social status is low, they also want to have a slim body figure. Infact, people can use different kinds of ways to lose weight. Mostly, it is affected by their attitudetowards weight loss products. Some people believe that taking weight loss products can lose fatquickly, some of them think that it has no side effect. Some people trust that weight loss productsare effective and it is not harmful to their health. Based on the above beliefs, it can be concludedthat people who buying weight loss products strongly believe that weight loss products are63