Department Of Marketing And - Lingnan University Library

Which kinds of people choose to take weight loss products?In this part, the purpose is to understand which kinds of people will tend to buy weight lossproducts. After discussing, a conclusion will be made.GenderThe first hypothesis suggested that females tend to buy more weight loss products than malesdo. Women also use more other kinds of weight loss ways than men do.In order to know whether the assumptions are right or not. Crosstabs (Chi-square test) is usedto test the differences. The statistic results are as follow:Weight loss ways No. of people using the weight loss ways Pearson Chi-square Sig.Dieting Famale=85/196 (43%), Male=18/65 (28%) 2.020 0.028Doing exercise Female=128/196 (65%), Male=8/65 (12%) 0.988 0.372Taking weight loss pills Female=33/196 (17%), Male=2/65 (3%) 7.959 0.003Taking weight loss tea Female=35/196 (18%), Male=3/65 (5%) 6.880 0.008Taking weight loss food Female=38/196 (19%), Male=5/65 (8%) 4.852 0.033Losing fat at beauty center Female=6/196 (3%), Male=1/65 (2%) 0.434 0.684Having nutrition meal Famale=24/196 (12%), Male=2/65 (3%) 4.574 0.032Seeing doctor Female=13/196 (7%), Male=2/65 (3%) 1.139 0.370(TABLE 9 – Taking weight loss products VS gender)The results show that gender is a key factor on determining whether people buy weight lossproducts or not. The results have significant level which are 0.003, 0.008 and 0.033. Women alsotend to use dieting and having nutrition meal than men do. The results prove that the suggestion is60