Department Of Marketing And - Lingnan University Library

RationaleIt is true that women pay much more attention to their body shape than before, they allwant to be slimmer and slimmer. Slim is implied to confidence. It is a new standard of beauty inmany developed countries. When this trend has been established, many businesses producedifferent kinds of weight loss products in order to aid women loss fat. These products are verypopular all over the world including Hong Kong.Nowadays, losing fat is an important issue to women. Women use different kinds of weightloss product especially young women. However, some of the products are harmful to our healthand they are with many side effects. And some contents of weight loss product advertisementsare not real. There are many people overtaking or misusing weight loss products. Finally, it washarmful to their health and some of them even died. In order to understand how losing fatdeeply becomes part of our life and why do weight loss products become much more popularthan before, it is important for us to do the study.In order to meet the research objectives, the main origins of weight loss products will bediscussed. They are China, Japan, USA, etc. When they enter to Hong Kong market, someproducers perform very well. A research will be done in order to understand what marketingstrategies are they used. And, because of the popularity of weight loss products and easy accessto such information, weight loss products are reported with many side effects and withouthelping lose fat. Even some of the products can damage our health. So, we need to know the6