Department Of Marketing And - Lingnan University Library

have unrealistic perception of weight issue. In fact, there are only 6% women who are really overweight. The big gap suggests that women do not only want to be slim, but they want to be thin.They have negative attitude towards their own body figure. Unfortunately, only 13% womeninterviewees feel satisfied (they think their body figure is suitable) with their current body figure.It can be concluded that about 87% women feel dissatisfied with their body figure. But actually,there are more than 55% of them have a standard weight.In the mean time, it is fortune that some women interviewees also know that they are underweight. It can be concluded that most women agree that they are fat, some women think that theyare under weight at the same time. Only a few women trust that they have a suitable body figure.57