10.07.2015 Views

Department Of Marketing And - Lingnan University Library

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A = Under WeightB = Standard WeightC = Over Weight (FIGURE 4 – What do women think of their body figure?)Crosstab (Chi-square) is employed to test women’s actual body figure and what do womenthink of their body figure. The result shows that it has significant level.Body Mass Index What do people think of their body figure? (No of people)Under weight Too thin: 37/84 (44%), Suitable: 37/84 (44%), Too fat: 32/84 (38%)Sig0.000Standard weight Too thin: 5/91 (5%), Suitable: 16/91(17%), Too fat: 71/91 (78%)Over weight Too thin: 0/13 (0%), Suitable: 1/13 (8%), Too fat: 12/13 (82%)(TABLE 8 – The results of actual Body Mass Index of women interviewees VS women’s self-consciousness of their own weights)Under weight people especially think that they are too thin, vice versa. However, the mostcrazily thing is that there are 32 under weight people (out of 84) who think that they are overweight. <strong>And</strong> there are 71 standard weight people (out of 91) who think that they are over weight.In fact, those under weight and standard weight people need not lose fat. Indeed, some of themneed to gain fat. However, they still lose fat. It is very unhealthy. It also shows that most of them56

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