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Department Of Marketing And - Lingnan University Library

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Weight attitudeIn this part, only women’s weight attitude will be discussed. As suggested before, women pay muchmore attention to their body figure than men do. <strong>And</strong>, most male interviewees are not thin at all. Ifmales’ weight opinion also discussed, it is meaningless.From the survey, women interviewees were asked to give their height and weight information,also, their ideal weight. After that, their Body Mass Indexes are calculated to see how are theirbody figures. Women interviewees were asked their opinion of body figure at the same time. Thatis, if they think that they are too thin, too fat or suitable. The results are extremely interesting.Figure 3 shows that there are only about 6% of the interviewees (see fig B1) who are really overweight. However, when they were asked the attitude of their own weight, the results are veryinteresting. A = Too thinB = SuitableC = Too fat(FIGURE 3 – Body Mass Index of women interviewees)55

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