Department Of Marketing And - Lingnan University Library

part of their life” and “losing fat can help gain confidence”, but over weight people less agree withthem. Most obviously, losing fat is not an important issue to under weight people. However, it issuggested before, people do not always have a reasonable perception of weight issue. Therefore,those who are not under weight but have standard weight, they will also misunderstand that theyare over weight. Therefore, they always try to lose fat in order to gain confidence.People who have standard weight (and under weight people) especially agree with “peoplewith fat body figure will be laughed or discriminated” (attitude 3) and “slim figure is veryimportant to them” (attitude 4). It is because they want to be admired by the others. A good bodyfigure can help them avoid laughing. This is the important factor. For attitude 5, the statistic showsthat it does not have significant level, therefore, the result will not be discussed.One point must be mentioned, it is quite strange that over weight people pay less attention toweight issue than those people who have standard weight do. It is out of the prediction, However,the reasons can be very complicated such as optimistic perception (fat is beauty), they are“anti-society”. Maybe over weight people used to be fat, they do not care what people’s sayings.And the answer cannot be known if fat people are not deeply interviewed.54