10.07.2015 Views

Department Of Marketing And - Lingnan University Library

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DescriptiveStatistic ResultAttitude BMI N Mean (Full=7) F-Value Sig.1) Losing fat hasbecome part ofyour importantlife.2) Losing fatcan help you togain confidence.Under weight 84 3.2262Standard 119 3.9412Over weight 41 3.5610Under weight 83 4.1325Standard 119 4.78155.268 0.0064.664 0.0103) Fat women /men will belaughed ordiscriminated4) A good bodyfigure is veryimportant foryou5) You alwaysfeel sad becauseof your bodyshape.Over weight 41 4.1701Under weight 83 4.9398Standard 119 4.8319Over weight 41 4.1463Under weight 84 4.8571Standard 119 4.7143Over weight 41 4.1463Under weight 84 3.2262Standard 119 3.6975Over weight 41 3.24393.898 0.0225.562 0.0302.712 0.068(TABLE 7 – The results of attitude VS Body Mass Index)Except attitude 5, all attitudes have significant levels when they are less than 0.05. People’sBMI have relationship with weight attitudes. However, the results are very interesting. As thehypothesis mentioned, people who are under weight will much more agree the attitudes than theothers do. However, it is not all real.Attitude 1 and 2, people with standard weight especially agree that “losing fat has become53

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