Department Of Marketing And - Lingnan University Library

from the others and avoid the pressure, people who are without a good body figure will try to usedifferent kinds of ways to lose weight because of their wrong perception of standard weight.Again, it is because of the wrong message from the mass media or the society.Attitude 4 is also a social pressure. When people think that thinner body figure is the “right”body figure, they will be depressed if they do not have a slim body figure. The first reason is thatthey lose confidence when they are not thin. They think that they are fat even they have a standardweight. Another reason is that they may concern their health, unrealistic perception causes them tothink that they are over weight. At least, they think that they do not meet the social demand. Asthe society requires women to have a slim body figure. If they do not meet the requirement, theywill feel sad by virtue of that they are not in the group.BMIBMI is to test whether a person has a standard body figure or not. It is believed that BMI canaffect people’s attitude towards weight issue. The hypothesis is that over weight people will moreagree with the attitude statements than the people who are under weight do.In order to test it is real or not, ANOVA is employed to test the issue:52