Department Of Marketing And - Lingnan University Library

Even those people are not really fat, they are also laughed. In this situation, it gives a kind ofpressure to all women including all developed countries. Finally, most women want to be thinnerand thinner in order to avoid laughing and discrimination.Attitude 4 is “a good body figure is very important for you”. Women think that a good bodyfigure is very important than men do. Based on the above explanations, female do not want to belaughed, they want to gain confidence. The social pressure is very heavy and it affects to thewomen very much. Finally, women think that having a good body figure is important to them. Onthe contrary, the society rarely emphasizes that men should have a good body figure. Even somemale celebrities are fat, the mass media rarely laugh at them. Therefore, the social pressure is verylow to male.People commonly measure women by their body figure and their appearance. If they are slimand beautiful, the women are half success then. However, people think that the condition of beinga successful man is to have a good occupation, high educational level and high income. Therefore,a good body figure is very important to female. And that’s why women always put much effort onkeeping their bodies slim.The third one is “You always feel sad because of your body shape”. As mentioned before, agood body figure is very important to women. Therefore, if women do not have a slim body figure,a kind of pressure is created immediately and they feel sad eventually. Women always feel that itis a terrible issue if they are becoming fat. The answer is clear, males do not mind whether they50