Department Of Marketing And - Lingnan University Library

T-test was employed to see whether there are attitude differences between males and females,the results are as follow:Attitudes Gender Mean Std. Dev. T-value Sig. (2-tailed)1) Losing fat has become part ofyour important life.F 4.5436 106472M 4.1077 1.61171.858 0.0642) Losing fat can help you to F 3.6327 1.5845gain confidence.M 3.4923 1.58243) Fat women / men will be F 4.9897 1.4287laughed or discriminatedM 3.9077 1.77410.619 0.5364.965 0.0004) A good body figure is veryimportant for you5) You always feel sad becauseof your body shape.F 4.7347 1.4326M 4.3231 1.4802F 3.5612 1.5856M 3.1077 1.51171.991 0.0482.021 0.044(TABLE 5 – The results of attitudes VS gender)The above results show that attitude 3, 4, 5 have significant level. First of all, attitude 3 is fatwomen / men will be laughed or discriminated. The result is extremely significant which is 0.000.Women therefore extremely want to avoid discrimination. It is a kind of social pressure. Males areless this kind of pressure. By virtue of that people pay more attention on women’s body figurethan male. Woman’s body figure can determine whether she is attractive or not.Actually, the society emphasizes too much on slim body figure. The newspapers,advertisements and magazines always emphasize the importance of slim body figure of women.The mass media always comments negatively on the women who do not have a slim body figure.49