Department Of Marketing And - Lingnan University Library

Nowadays, the media always reports that some older super stars are still very slim. It createsa kind of new perception which old women should also have a slim body figure. The modernexample of this issue is the famous actress, Wong Ming Chun, Chiu Ah Chi, and Chang Yu Ling.Although they are more than 40 years old, they still have a slim body figure. Therefore, olderwomen’s weight perception is changed by the media now.Body Mass Index (BMI)As explained before, BMI is to measure people have standard body figures or not. It ispossible that people’s weight perception is influenced by their BMI. The hypothesis is that underweight people (BMI is under 18) have a more unrealistic perception than over weight people(BMI is more than 24) do. ANOVA is used to test the hypothesis.BMI VsUnrealisticReasonableOptimisticF-valueSigperceptionPerceptionPerceptionPerceptionAverage BMI 19.0 21.2 26.41.434 0.024No of people 53 181 14(TABLE 4 – The results of perception VS Body Mass Index)The result indicates that the theory is correct. Underweight people tend to have an unrealisticperception of weight issue, vice versa. It can be concluded that people’s BMI can affect theirperception of weight issue. People use their own body figure to make judgement of standardweight. In conclusion, gender and BMI have a relation with people’s weight perception.46