Department Of Marketing And - Lingnan University Library

Interviewers (both female and male) were asked the perception of weight. In this part, thereare three perceptions found. They are unrealistic perception (thin is good), reasonable perception(standard weight) and optimistic perception (fat is good).GenderReviewing the theory construction, women want to be thinner than men do. Therefore, thehypothesis is that most women have a more unrealistic perception (thinner is better) of weightissue than men do. The hypothesis is tested by Crosstab (Chi-square test), the results are as follow:GenderUnrealisticReasonableOptimisticTotalPearson’sAsymp. SigPerceptionPerceptionPerceptionChi-square(2-sided)(No of people)(No of people)(No of people)Female 53 (27%) 141 (72%) 2 (1%) 196Male 1 (2%) 48 (73%) 16 (25%) 6654.772 0.000(TABLE 2 – The results of perception VS gender)The significant level is 0.000 which is very significant. That means the prediction is exactlycorrect. Females tend to be thinner and a slim body is their ideal figure. Males do not want to bethin as compared with female They rather have a standard (or fat) body figure than a thin bodyfigure. There are 24% males who think that male should have a fat body figure. Based on theresult, it can be suggested that most males do no intend to lose fat. However, the findings suggestthat males want to be muscular and they are healthy at the same time. Males were asked whether44