Department Of Marketing And - Lingnan University Library

Survey Background InformationIn the survey, there were total 200 women and 70 men interviewed. There were 7questionnaires done half-only (3 from women, 4 from men), these questionnaires are not counted.Finally, there are 263 questionnaires are counted for analysis use.For female questionnaires, there were three commercial zones selected randomly, they areKwai Fong, Tsim Sha Tsui and Admiralty. Most interviewees are working women, some of themare unemployed or housewife. Two universities were selected – Poly University and LingnanUniversity, there are about 60 interviewees selected randomly. The refused rate is 20% only.For male questionnaires, convenience sampling was used. The interviewees were found inPoly University, Lingnan University, Kwai Fong, Mong Kok, Tsim Sha Tsui, Admiralty, etc. Someof them were interviewed by phone. By virtue of that only fat men will be interviewed (most ofthem are not really fat, but at least they do not look thin). The refuse rate is 10% only.In the research process, about 15% (about 30 interviewees) women interviewees were askedthe opinion of the advertisements of weight loss products by the researchers at the same timeduring they fill the questionnaires. And the results will be illustrated in the part of “the factors ofmotivating people to buy weight loss products”.40