Department Of Marketing And - Lingnan University Library

More documents

Recommendations

Info

In sight analysis of the promotions of weight loss products ................................ 92Case Study: "American Beauty" ................................. ……………………………………………..93In sight analysis of the salesperson of weight loss products................................... 97In sight analysis of business ethic of selling weight loss products ....................... 101Chapter 6 ....................................................................................................................... 103Recommendations of weight loss products........................................................... 108The market of male weight loss products (future trend)........................................114Recommendations to the government....................................................................116Conclusion………………………………………………………………………. 118References..................................................................................................................... 120Appendix....................................................................................................................... 123Questionnaire ........................................................................................................ 124Questionnaire ........................................................................................................ 1284
Page 1 and 2: LINGNAN UNIVERSITYDepartment of Mar
Page 3: Table of contentsSpecial Thanks and
Page 7 and 8: government regulation(s) to see if
Page 9 and 10: Chapter 2Literature Review9
Page 11 and 12: The seriousness of losing fatDietin
Page 13 and 14: Consumer behaviorIt is difficult to
Page 15 and 16: Understanding the promotion strateg
Page 17 and 18: Understanding the benefits of weigh
Page 19 and 20: Understanding the Government Regula
Page 21 and 22: SummaryFrom the above secondary dat
Page 23 and 24: women will be much fatter than befo
Page 25 and 26: Body Mass Index (BMI)Body Mass Inde
Page 27 and 28: AgeYounger people (especially young
Page 29 and 30: Attitudes towards body figure (Inde
Page 31 and 32: EffectivenessThe main theme of buyi
Page 33 and 34: groups will choose losing fat at be
Page 35 and 36: 3) Like to eat much snacks4) Like t
Page 37 and 38: The research will be divided into t
Page 39 and 40: Chapter 5Results & Analysis39
Page 41 and 42: The followings are the general info
Page 43 and 44: Weight perception43
Page 45 and 46: they pay attention to their health
Page 47 and 48: Attitudes towards BodyFigure47
Page 49 and 50: T-test was employed to see whether
Page 51 and 52: are fat or not, but women do.Percep
Page 53 and 54: DescriptiveStatistic ResultAttitude
Page 55 and 56:
Weight attitudeIn this part, only w
Page 57 and 58:
have unrealistic perception of weig
Page 59 and 60:
This is the main part to discuss wh
Page 61 and 62:
true.Actually, it is not difficult
Page 63 and 64:
Social StatusBuying weight loss pro
Page 65 and 66:
women do. Crosstab (Chi-square test
Page 67 and 68:
gaining fat includes eat much veget
Page 69 and 70:
more effort on losing fat. Therefor
Page 71 and 72:
Consumer behavior on purchasing wei
Page 73 and 74:
People buy more weight loss product
Page 75 and 76:
competitors. Unfortunately, most co
Page 77 and 78:
products have good weight loss bene
Page 79 and 80:
People’s perception and attitudes
Page 81 and 82:
DietingSome interviewees said that
Page 83 and 84:
Taking weight loss productsFemales
Page 85 and 86:
Having nutrition mealSome interview
Page 87 and 88:
The previous findings suggested tha
Page 89 and 90:
Case study of HerbalifeWhen there a
Page 91 and 92:
tend to believe their friends rathe
Page 93 and 94:
The competition of weight loss indu
Page 95 and 96:
A variety of choicesDifferent peopl
Page 97 and 98:
In sight analysis of thesalesperson
Page 99 and 100:
esearcher was not over weight, it w
Page 101 and 102:
In sight analysis of businessethic
Page 103 and 104:
Chapter 6Discussion103
Page 105 and 106:
Limitations of the studyLosing fat
Page 107 and 108:
general comments can be included in
Page 109 and 110:
No side effectsThe customers concer
Page 111 and 112:
effectiveness.Product PricePeople a
Page 113 and 114:
know English.To sum up, the success
Page 115 and 116:
questionnaires. There are more than
Page 117 and 118:
That means people would hope that t
Page 119 and 120:
Besides losing fat in beauty center
Page 121 and 122:
ReferencesBigge, M.L. (1982) “Lea
Page 123 and 124:
AppendicesFemale questionnaireMale
Page 125 and 126:
13) Which of the following way(s) h
Page 127 and 128:
37) When a salesgirl strongly recom
Page 129 and 130:
12) Which of the following way(s) h
Page 131:
The EndIf you have any comment conc
show all

Department Of Marketing And - Lingnan University Library

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?