Department Of Marketing And - Lingnan University Library

meter to measure the 10 th women of group two, once they refuse, the second 10 th will be chosenuntil I get enough samples.B) Male questionnaireThe population will be all fat men in Hong Kong who is 18-50. On account of that this kindof men cannot be met easily, convenience sampling will be used. Once a fat man is met who isabout 18-50, they will be invited to fill the questionnaire immediately. The sample size will beabout 70. In these non-probability samplings, people will be asked to fill the questionnaire untilthe samples are enough in order to handle the nonresponse problem.The surveyFemale questionnaire is mainly to measure women’ perceptions, attitudes and actualbehaviors. Besides, their consumer behaviors will be asked in detailed in order to makerecommendations.In order to know the future trend of weight loss products market, it is quite a need tointerview men with a fat body (Because men are predicted to not lose fat unless they are really fat).They will be asked weight perception and attitudes. Also, they will be asked if they have intentionto purchase weight loss products. Consumer behaviors will also be included in order to makerecommendations.38