Department Of Marketing And - Lingnan University Library

The research will be divided into two parts. The first part is to interview the females abouttheir opinion of losing weight and behaviors with using questionnaires. The second part is tointerview males who want to lose fat in order to understand the future market trend and theiropinion of losing weight and behaviors.SamplingA) Female questionnaireThe sample size will be about 200, women who are between 17-60 will be the population.They will be divided into several groups as follow:Group 1 : University students (sample size 60)Group 2 : Working women and unemployment women (sample size 110)Group 3 : Housewife (sample size about 30)In group one, there are two universities will be randomly selected. And each university willhave about 30 interviewees. In group two and group three, there are commercial and/or industryzones which will be selected in New Territories, Kowloon and Hong Kong Island randomly. Ameter to will be used to measure it, which every 10 thperson will be invited to fill thequestionnaire.The response rate is predicted as 50%, 400 people will therefore be invited to interview.Women will be asked to fill the questionnaire until getting enough samples. And, when using37