Department Of Marketing And - Lingnan University Library

3) Like to eat much snacks4) Like to eat at outsides rather than cooking / eating at homeIf they choose both good eating habit bad eating habit, they will also be grouped as badeating habit. It is real that eating more vegetable / less oily food will be much healthier, and it willnot let people gain fat easily. However, if someone likes to eat much meat and snack, and havingthe habit to eat night food, they will gain fat easily. And, some people cannot control their eatingaptitude, it is a crisis for women because they will gain fat easily. Especially for women, aftereating much food, they always feel sad because they worry that their weight will increase.H16: People who have a good eating habit (eat less night food / snack / meat, etc) will purchaseless weight loss products than those who have a bad eating habits.8) Body Mass IndexIf women are too heavy, they will think that it is urgent to lose fat and buy more weight lossproducts. According to the theory of observational learning, all women want to be as thin as superstar. When women think that they are over weight, they are more willing to buy the products. It isbecause they may think that they can be as slim as the super star after taking the products.H17: Over weight people buy more weight loss products than under weight people.35