Department Of Marketing And - Lingnan University Library

groups will choose losing fat at beauty center. And middle income group will choose to buyweight loss products. And low-income group will choose doing exercise, dieting to lose fat.H12: High-income groups will buy more weight loss products than low-income groups do.4) EducationIf women are well educated, they will understand that obesity is unhealthy at all. And theyknow that the most effective way to lose fat is to do exercise. They are not influenced easily bythe others such as peers, advertising easily. Less educated people are much vulnerable thanwell-educated people.H13: Well-educated women will buy less weight loss products than less educated women do.5) OccupationWhite collars always sit in the office, so they gain fat easily. And, women always discuss thetopic “loss fat” in the office. Professional are extremely busy with their work. Therefore, it ispredicted that they do not have much time to do exercise.H14: White collars buy more weight loss products than blue collars do.6) Marital StatusSingle and divorce women pay more attention to their body figure because they want to be33