Department Of Marketing And - Lingnan University Library

Body Mass IndexAlthough many under weight people still are not satisfied with their body figure, they want tobe thinner. However, over weight people will feel more “terrible” with their body figure and theywill comment badly with their own body figure.H6: Over weight people have negative attitudes of their body figure than under weight people do.Attitudes towards weight loss products (Independent Variables)A customer’s overall evaluation of a product sometimes accounts for the bulk of his or herattitude. Therefore, interviewees will be asked their attitudes of weight loss products. There arethree dimensions of this problem, they are side effects, effectiveness, the contents ofadvertisements.Side effectIf a weight loss product has side effect, it can damage people’s health. People want to behealthy, they are less willing to buy weight loss products if they think that all weight loss productsare with side effects.H7: If people trust that weight loss products are without side effect, they will buy more weightloss products than those who do not trust.30