Department Of Marketing And - Lingnan University Library

Attitudes towards body figure (Independent Variables)In the questionnaires, people will be asked their attitudes towards body figure. Some attitudestatements will be given to the interviewees and they are required to tell whether they agree withthe statements or not. The statements are to test people’s self-consciousness, confidence and socialpressure, etc.GenderAs suggested before, women always feel unhappy with their weight. However, most malesdo not mind whether they are fat or not because men’s confidence is gained by having a highsocial status.H4: Females think that a slim body figure is more important than males do.PerceptionIf a person has an unrealistic perception of weight issue, that means he or she does not knowwhat is standard weight. He or she will then has a negative comment on their own body figureeven he or she has a standard weight.H5: People who have unreasonable perception of weight issue will have negative attitudes theirown body figure than the people who have a reasonable perception.29