Department Of Marketing And - Lingnan University Library

Body Mass Index (BMI)Body Mass Index (BMI) is a very important factor which can affect people’ perceptions,attitudes and actual behavior. Therefore, the term “Body Mass Index” must be defined first beforegoing to the part of measure and analysis. BMI is used to test whether people are thin, standard orfat. BMI is a common formula to calculate people’s body figure all over the world. Interviewees’current weight will not be measured in here. It is because weight cannot exactly show how is thebody figure of a person. People’s body figure is affected by their height at the same time. UsingBMI can indicate how is the body figure of a person.The formula is as follow:BMI = Weight (Kg) / Height (M) / Height (M)The standard BMI of Male and female should be 19 to 24 and 20 to 25 respectively, However,some experts pointed out that Asian women should be 19 to 23, but not 24.For example, Hong Kong famous actress, Kwok Ho Ying, her weight and height are 44Kgand 1.675 M respectively. Applying to the formula, her BMI is only 15.68. Therefore, she is underweight.25