Department Of Marketing And - Lingnan University Library

market, they use different kinds of promotion strategy. So, their advertisements should beunderstood deeply in order to know why some of their products have good sale. Recognizingwhat factor(s) cause their products successful (or failure) is an important issue in this study. Isthat the advertising or the product effectiveness?Some weight loss products can help women lose fat and gain confidence, some cannot.Some products have side effect, others do not. In this situation, is that the producers have aid tothe society or they just bring some trouble to the society? When they are marketed as “healthfood”, the producers should have the social responsibility to improve users’ health. Therefore, itis a need to understand whether they have business ethics or not.Government regulations are also very important. However, as mentioned before, the law inHong Kong is not well developed to protect the customers. Does it mean weight loss productproducers can do unethical things because of the imperfect law? In fact, cigarette is harmful tohealth and the packages of the product have been needed to add a government warning for along time. So, the government also can add a warning in the package of weight loss product.Just like USA, the warning “unapproved new drug” is required to add in.Now, males also pay much attention on their body shape. And the rate of male gettingAnorexia nervosa is increasing (Apple Daily, 2000). It is a signal for the marketers that weightloss products (for men) is a potential market. It is a must to understand this trend and knowwhether it should have male weight loss products or not. At the same time, after pregnancy,22