Department Of Marketing And - Lingnan University Library

SummaryFrom the above secondary data, we still cannot know what exactly consumer behavior ofbuying weight loss product is. A slim body shape is the common ideal for every woman.However, we still do not know when they will stop losing fat. If the height of a person is 150cm,she may think that 100 ponds are thin enough. But some may think that 90 ponds will be better.And some women think that too thin is no good at all. If the price of the weight loss products isdecreased, will women buy it even they do not have the intention to lose fat?Recently, the economy of Hong Kong is not good. However, weight loss products arealways set for a high price. Will women still be willing to buy the products? Will they choosedieting instead of taking weight loss products? Because of the bad economy, can weight lossproducts still survive? Recently, it is easy to see that the weight loss products are on sale. Theprice of weight loss products is even cut half. However, do women have confidence to buy theproduct which is in a low price? In people’s mind, the price of a product has been linked to thequality of the product.Furthermore, although people commonly know that weight loss products are with manyside effects and the medical benefits of the products are not real at all, people still buy much.Even some products are with excellent sale, people buy them again and again. Is that becausethe products really help losing fat or just psychosomatic complaint ( ) only? Theweight loss products are mainly made in Japan, China and USA. When they enter Hong Kong21