Department Of Marketing And - Lingnan University Library

More documents

Recommendations

Info

without the above medical benefits. Some producers even said that their products could cure thehypertension, diabetes mellitus, etc. Definitely, it is not real. And, the Consumer Councilreceived 293 complaints about the health food (Sing Pao, 2000). In USA, also, there is apopular weight loss product producer — CONCORD, Calif. They pointed out that they are“all-natural products”. However, the Inter-Health Nutraceuticals Inc., found that the activeingredient of the product is ineffective (Chain Drug Review, 1999).18
Understanding the Government RegulationThe above findings suggest that there is a need for the government to regulate weight lossproducts. In fact, the government has laws to regulate drugs. However, the diet pills are notmonitored. According to Scarlett, (SCMP, 1999) President of the Practicing PharmacistsAssociation, “the sale of diet pills was largely unmonitored because many were marketed ashealth products.” Under the Pharmacy and Poisons Ordinance, only drugs need to beregistered with the Department of Health, leaving health food unmonitored. So, there is a needfor the government to call for new laws to monitor the sale of diet pills.The weight loss product marketers are trying to avoid the monitoring. In Hong Kong, up tonow, there is only one diet pill approved by the Department of Health. But the pills are sold as aprescription drug only. An expert has warned that taking the pills will face embarrassing sideeffects (SCMP, 1999). Clearly, people will rarely choose this weight loss pill. They ratherchoose other kinds of weight loss products (or health products) which are without embarrassingside effects. Another important reason is that other weight loss products can be boughtanywhere.USA Government regulation in monitoring weight loss productsIn USA, there are several laws of weight loss products to protect customers. According toFederal Food and Drug Act (1906), it prohibits adulteration and misbranding of foods and drugs19
Page 1 and 2: LINGNAN UNIVERSITYDepartment of Mar
Page 3 and 4: Table of contentsSpecial Thanks and
Page 6 and 7: RationaleIt is true that women pay
Page 8 and 9: Research objectivesIn this project,
Page 10 and 11: The trend of slimmingWhen the moder
Page 12 and 13: Understanding ConsumersLosing weigh
Page 14 and 15: order to know whether the products
Page 16 and 17: Understanding the competitorsIn Hon
Page 20 and 21: involved in interstate commerce, an
Page 22 and 23: market, they use different kinds of
Page 24 and 25: Chapter 3Theory Construction24
Page 26 and 27: Perception of weight issue (Indepen
Page 28 and 29: Perception of weight issue(Related
Page 30 and 31: Body Mass IndexAlthough many under
Page 32 and 33: Actual Behavior (Dependent Variable
Page 34 and 35: more attractive. However, it is pre
Page 36 and 37: Chapter 4Research Methodology36
Page 38 and 39: meter to measure the 10 th women of
Page 40 and 41: Survey Background InformationIn the
Page 42 and 43: Hong Kong. Over losing fat can caus
Page 44 and 45: Interviewers (both female and male)
Page 46 and 47: Nowadays, the media always reports
Page 48 and 49: Attitude is a key factor to determi
Page 50 and 51: Even those people are not really fa
Page 52 and 53: from the others and avoid the press
Page 54 and 55: part of their life” and “losing
Page 56 and 57: A = Under WeightB = Standard Weight
Page 58 and 59: In sight analysis of weightloss pro
Page 60 and 61: Which kinds of people choose to tak
Page 62 and 63: professional no matter they are mal
Page 64 and 65: effective and without harmful to th
Page 66 and 67: Products No. of people using the we
Page 68 and 69:
it can lose fat within a short peri
Page 70 and 71:
over weight). Be safe, it is wise t
Page 72 and 73:
mark). It is the lowest mark among
Page 74 and 75:
emphasize that their products are w
Page 76 and 77:
the same as the sayings of the adve
Page 78 and 79:
The comparison of weight lossproduc
Page 80 and 81:
would they choose if they want to l
Page 82 and 83:
Doing exerciseMost people think tha
Page 84 and 85:
Losing fat in beauty centerIntervie
Page 86 and 87:
The factors of motivatingpeople to
Page 88 and 89:
losers’ friends do not get paid f
Page 90 and 91:
wholesalers or retailers.Herbalife
Page 92 and 93:
In sight analysis of thepromotions
Page 94 and 95:
“Chormium Picolinate”Research s
Page 96 and 97:
Government providentAnother key suc
Page 98 and 99:
There are salesgirls employed to pr
Page 100 and 101:
fat. Therefore, no matter how good
Page 102 and 103:
Generally, if the weight loss produ
Page 104 and 105:
Learning from the studyDoing this k
Page 106 and 107:
people were less willing to answer
Page 108 and 109:
Recommendations of weight loss prod
Page 110 and 111:
Products ingredientsProduct ingredi
Page 112 and 113:
4) People who are easily influenced
Page 114 and 115:
The market of male weight loss prod
Page 116 and 117:
Recommendations to the governmentTh
Page 118 and 119:
ConclusionTo sum up, the market of
Page 120 and 121:
References120
Page 122 and 123:
(4/9/2000), “” (18/4/2000),
Page 124 and 125:
Questionnaire(Female)I am a univers
Page 126 and 127:
22) If you have tried to take weigh
Page 128 and 129:
Questionnaire(Male)I am a universit
Page 130 and 131:
26) Do you plan to lose fat within
show all

Department Of Marketing And - Lingnan University Library

Create successful ePaper yourself

Delete template?

Save as template?