Department Of Marketing And - Lingnan University Library

Understanding the benefits of weight loss productsThe Consumer Council (Sing Pao, 2000) pointed out that most of the contents of weightloss product advertisements were not real although the weight control product producers alwayssay that their products can really help lose fat. A weight loss product is made by pepper andchili, the producer said that the ingredients could help burn fat. It seems that it is very scientific,so the product is very popular. However, eating too much pepper and chili can never lead tolosing weight, it only leads to ill health. And people may suffer nervous disorders when takingthis kind of product. Such diets could have serious health effects like causing stomach ulcers,anaemia and menstrual difficulties (SCMP, 1999). In the above case, it clearly states that thatweight loss products cannot really help us to lose weight. On the contrary, it may have seriouseffects on us if it is not used properly.The unreal pharmaceutical value of the weight loss productsThe goals of slimming are not only for beauty, fatness can cause heart disease,hypertension and diabetics. In order to be healthier, people are always encouraged to lose fat ifthey are over weight. Therefore, recently, many weight loss products always emphasize thefunction of speeding up the excretion of body waste, harmful substances and excess fluid inorder to clear pimples. So, it attracts the people who especially want to improve their skin.However, the Consumer Council in Hong Kong has tested 10 products which emphasize thatthey have the above medical or health benefits. It was found that some product ingredients are17