- Page 1 and 2: LINGNAN UNIVERSITYDepartment of Mar
- Page 3 and 4: Table of contentsSpecial Thanks and
- Page 6 and 7: RationaleIt is true that women pay
- Page 8 and 9: Research objectivesIn this project,
- Page 10 and 11: The trend of slimmingWhen the moder
- Page 12 and 13: Understanding ConsumersLosing weigh
- Page 16 and 17: Understanding the competitorsIn Hon
- Page 18 and 19: without the above medical benefits.
- Page 20 and 21: involved in interstate commerce, an
- Page 22 and 23: market, they use different kinds of
- Page 24 and 25: Chapter 3Theory Construction24
- Page 26 and 27: Perception of weight issue (Indepen
- Page 28 and 29: Perception of weight issue(Related
- Page 30 and 31: Body Mass IndexAlthough many under
- Page 32 and 33: Actual Behavior (Dependent Variable
- Page 34 and 35: more attractive. However, it is pre
- Page 36 and 37: Chapter 4Research Methodology36
- Page 38 and 39: meter to measure the 10 th women of
- Page 40 and 41: Survey Background InformationIn the
- Page 42 and 43: Hong Kong. Over losing fat can caus
- Page 44 and 45: Interviewers (both female and male)
- Page 46 and 47: Nowadays, the media always reports
- Page 48 and 49: Attitude is a key factor to determi
- Page 50 and 51: Even those people are not really fa
- Page 52 and 53: from the others and avoid the press
- Page 54 and 55: part of their life” and “losing
- Page 56 and 57: A = Under WeightB = Standard Weight
- Page 58 and 59: In sight analysis of weightloss pro
- Page 60 and 61: Which kinds of people choose to tak
- Page 62 and 63: professional no matter they are mal
- Page 64 and 65:
effective and without harmful to th
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Products No. of people using the we
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it can lose fat within a short peri
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over weight). Be safe, it is wise t
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mark). It is the lowest mark among
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emphasize that their products are w
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the same as the sayings of the adve
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The comparison of weight lossproduc
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would they choose if they want to l
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Doing exerciseMost people think tha
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Losing fat in beauty centerIntervie
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The factors of motivatingpeople to
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losers’ friends do not get paid f
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wholesalers or retailers.Herbalife
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In sight analysis of thepromotions
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“Chormium Picolinate”Research s
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Government providentAnother key suc
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There are salesgirls employed to pr
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fat. Therefore, no matter how good
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Generally, if the weight loss produ
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Learning from the studyDoing this k
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people were less willing to answer
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Recommendations of weight loss prod
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Products ingredientsProduct ingredi
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4) People who are easily influenced
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The market of male weight loss prod
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Recommendations to the governmentTh
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ConclusionTo sum up, the market of
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References120
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(4/9/2000), “” (18/4/2000),
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Questionnaire(Female)I am a univers
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22) If you have tried to take weigh
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Questionnaire(Male)I am a universit
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26) Do you plan to lose fat within