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26) Do you plan to lose fat within 6 months?YesNo27) When you buy weight loss products, would you mind being known by the others?YesNo28) What is your eating habit? (Can choose more than 1 answer)Eat much vegetable than meatEat much meat than vegetableLike to eat night foodLike to eat much snacksDo not have *breakfast / lunch / dinnerLike to eat at outside than cooking / eating at homePay much attention on food energy when buying food29) How tall are you? ____________(CM)30) How heavy are you?Less than 80 80-90 ponds 91-100 ponds101-110 ponds 111-120 ponds 121-130 ponds131-140 ponds 141-150 ponds 151-160 ponds161 ponds or above31) What is your ideal weight? ____________ Ponds32) Your martial status isSingle Married, with _________ children Divorce33) How old are you? ______________34) What is your educational level?Primary school Secondary school Tertiary or above35) What is your occupation? ____________________ Job title: _________________36) What is your monthly income?Less than $5,000 $5,000 to $9,999 $10,000 to $14,999$15,000 to $19,999 $20,000 to $39,999 $40,000 to $79,999more than $80,000 Students / Housewife / Unemployed, no income130
The EndIf you have any comment concerning the contents of the study,please feel free to contact Jessica Ng by jessicaskng@ctimail.com.Thank you for reading the project!All right reserved.131
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LINGNAN UNIVERSITYDepartment of Mar
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Table of contentsSpecial Thanks and
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RationaleIt is true that women pay
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Research objectivesIn this project,
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The trend of slimmingWhen the moder
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Understanding ConsumersLosing weigh
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order to know whether the products
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Understanding the competitorsIn Hon
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without the above medical benefits.
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involved in interstate commerce, an
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market, they use different kinds of
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Chapter 3Theory Construction24
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Perception of weight issue (Indepen
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Perception of weight issue(Related
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Body Mass IndexAlthough many under
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Actual Behavior (Dependent Variable
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more attractive. However, it is pre
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Chapter 4Research Methodology36
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meter to measure the 10 th women of
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Survey Background InformationIn the
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Hong Kong. Over losing fat can caus
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Interviewers (both female and male)
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Nowadays, the media always reports
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Attitude is a key factor to determi
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Even those people are not really fa
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from the others and avoid the press
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part of their life” and “losing
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A = Under WeightB = Standard Weight
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In sight analysis of weightloss pro
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Which kinds of people choose to tak
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professional no matter they are mal
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effective and without harmful to th
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Products No. of people using the we
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it can lose fat within a short peri
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over weight). Be safe, it is wise t
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mark). It is the lowest mark among
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emphasize that their products are w
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the same as the sayings of the adve
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The comparison of weight lossproduc
Page 80 and 81: would they choose if they want to l
Page 82 and 83: Doing exerciseMost people think tha
Page 84 and 85: Losing fat in beauty centerIntervie
Page 86 and 87: The factors of motivatingpeople to
Page 88 and 89: losers’ friends do not get paid f
Page 90 and 91: wholesalers or retailers.Herbalife
Page 92 and 93: In sight analysis of thepromotions
Page 94 and 95: “Chormium Picolinate”Research s
Page 96 and 97: Government providentAnother key suc
Page 98 and 99: There are salesgirls employed to pr
Page 100 and 101: fat. Therefore, no matter how good
Page 102 and 103: Generally, if the weight loss produ
Page 104 and 105: Learning from the studyDoing this k
Page 106 and 107: people were less willing to answer
Page 108 and 109: Recommendations of weight loss prod
Page 110 and 111: Products ingredientsProduct ingredi
Page 112 and 113: 4) People who are easily influenced
Page 114 and 115: The market of male weight loss prod
Page 116 and 117: Recommendations to the governmentTh
Page 118 and 119: ConclusionTo sum up, the market of
Page 120 and 121: References120
Page 122 and 123: (4/9/2000), “” (18/4/2000),
Page 124 and 125: Questionnaire(Female)I am a univers
Page 126 and 127: 22) If you have tried to take weigh
Page 128 and 129: Questionnaire(Male)I am a universit
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