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Questionnaire(Male)I am a university student, I am now doing my final year project, and the topic is weight lossproducts market. It is extremely grateful if you can help me to fill the questionnaire. Surely, all theinformation in the questionnaire will be kept CONFIDENTIAL, just for statistic use. Thank youvery much.1) In Hong Kong, the average height of men is about 165cm. What do you think of the idealweight of this height then?Less than 120 ponds 121-130 ponds 131-140 ponds141-150 ponds 151-160 ponds 161-170 ponds171 ponds or abovePlease circle the answer.Strongly agree > Neutral < strongly disagree2) Losing weight becomes part of your dairy life. 7 6 5 4 3 2 13) Losing fat can help you gain confidence. 7 6 5 4 3 2 14) A fat man will be laugh. 7 6 5 4 3 2 15) A good body figure is very important for you. 7 6 5 4 3 2 16) You always feel sad because of your body shape. 7 6 5 4 3 2 17) Weight loss products can’t help lose fat, but it help lose nutrition. 7 6 5 4 3 2 18) You concern your health very much 7 6 5 4 3 2 18) Women are the main target customers in weight loss products market. Do you think it is unfair?YesNo9) What do you think of your body shape?Too thin A little bit thin Normal, suitable sizeA little bit fat Too fat10) Have you been persuaded by the others to lose fat?YesNo11) Have you tried to lose fat?YesNo128
12) Which of the following way(s) have you used to lose weight? (Can choose more than 1answer)Dieting Doing exercise at home Doing exercise at fitness centerTaking weight loss pillsTaking weight loss teaTaking weight loss food (eg: fruit juice) Losing fat in beauty centerHaving nutrition mealGet advice from doctorOthers, please specify: _________________________________13) If there is a weight loss products (for men use only), will you have curiosity to have a look?YesNo15) Normally, the price of weight loss products (for women use) is about $200-$600 per pack.However, if the products are for men use, what do you think of the reasonable price?Less than $200 $200-$300 $300-$400 $400-$600$600 or above No ideaWhen you buy weight loss products, what is the most important factor?Please circle the answers (7 represents very important, 1 represents very unimportant)16) Package 7 6 5 4 3 2 117) The origin country 7 6 5 4 3 2 118) Price 7 6 5 4 3 2 119) Popular brand name 7 6 5 4 3 2 120) Weight loss benefit 7 6 5 4 3 2 121) Ingredients of the product 7 6 5 4 3 2 122) Easy to take 7 6 5 4 3 2 123) No side effect 7 6 5 4 3 2 124) Which of the following factors will motivate you to buy weight loss products?(Can choose more than 1 answer)The advertisement is very attractiveFriend’s recommendationBig sale Natural ingredients The products are without side effectExperts recommend the products in advertisementsYou will never buy any weight loss productsOther, please specify: ___________________________________25) Do you plan to buy weight loss products within 1 year?YesNo129
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LINGNAN UNIVERSITYDepartment of Mar
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Table of contentsSpecial Thanks and
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RationaleIt is true that women pay
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Research objectivesIn this project,
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The trend of slimmingWhen the moder
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Understanding ConsumersLosing weigh
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order to know whether the products
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Understanding the competitorsIn Hon
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without the above medical benefits.
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involved in interstate commerce, an
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market, they use different kinds of
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Chapter 3Theory Construction24
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Perception of weight issue (Indepen
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Perception of weight issue(Related
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Body Mass IndexAlthough many under
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Actual Behavior (Dependent Variable
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more attractive. However, it is pre
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Chapter 4Research Methodology36
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meter to measure the 10 th women of
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Survey Background InformationIn the
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Hong Kong. Over losing fat can caus
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Interviewers (both female and male)
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Nowadays, the media always reports
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Attitude is a key factor to determi
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Even those people are not really fa
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from the others and avoid the press
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part of their life” and “losing
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A = Under WeightB = Standard Weight
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In sight analysis of weightloss pro
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Which kinds of people choose to tak
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professional no matter they are mal
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effective and without harmful to th
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Products No. of people using the we
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it can lose fat within a short peri
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over weight). Be safe, it is wise t
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mark). It is the lowest mark among
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emphasize that their products are w
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the same as the sayings of the adve
Page 78 and 79: The comparison of weight lossproduc
Page 80 and 81: would they choose if they want to l
Page 82 and 83: Doing exerciseMost people think tha
Page 84 and 85: Losing fat in beauty centerIntervie
Page 86 and 87: The factors of motivatingpeople to
Page 88 and 89: losers’ friends do not get paid f
Page 90 and 91: wholesalers or retailers.Herbalife
Page 92 and 93: In sight analysis of thepromotions
Page 94 and 95: “Chormium Picolinate”Research s
Page 96 and 97: Government providentAnother key suc
Page 98 and 99: There are salesgirls employed to pr
Page 100 and 101: fat. Therefore, no matter how good
Page 102 and 103: Generally, if the weight loss produ
Page 104 and 105: Learning from the studyDoing this k
Page 106 and 107: people were less willing to answer
Page 108 and 109: Recommendations of weight loss prod
Page 110 and 111: Products ingredientsProduct ingredi
Page 112 and 113: 4) People who are easily influenced
Page 114 and 115: The market of male weight loss prod
Page 116 and 117: Recommendations to the governmentTh
Page 118 and 119: ConclusionTo sum up, the market of
Page 120 and 121: References120
Page 122 and 123: (4/9/2000), “” (18/4/2000),
Page 124 and 125: Questionnaire(Female)I am a univers
Page 126 and 127: 22) If you have tried to take weigh
Page 130 and 131: 26) Do you plan to lose fat within
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