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Questionnaire(Female)I am a university student, I am now doing my final year project, and the topic is weight lossproducts market. It is extremely grateful if you can help me to fill the questionnaire. All theinformation in the questionnaire will be kept CONFIDENTIAL, just for analysis use. Thank youvery much.1) In Hong Kong, the average height of women is about 155cm. What do you think of the idealweight of this height then?Less than 80 ponds 80-89 ponds 90-97 ponds98-105 ponds 106-109 ponds 110-119 ponds120-129 ponds130 ponds or above2) Kwok Ho Ying, a famous actress in Hong Kong. She is 167.5cm tall and 97 ponds, what do youthink of her body figure?Excellent, your ideal figureGood, slim enoughAverage, not too thin, not too fatA little bit thin, she should gain fatToo thin, you don’t feel it beautiful at all Too fat, she should lose fatPlease circle the answer.Strongly agree > Neutral < strongly disagree3) Losing weight becomes part of your important dairy life. 7 6 5 4 3 2 14) Your body figure is much more important than your health. 7 6 5 4 3 2 15) Losing fat can help you gain confidence. 7 6 5 4 3 2 16) A fat woman will be discriminated or laughed. 7 6 5 4 3 2 17) A slim figure is very important for you. 7 6 5 4 3 2 18) You always feel sad because of your body shape. 7 6 5 4 3 2 19) Weight loss products can’t help lose fat, but it helps lose nutrition. 7 6 5 4 3 2 110) You concern your health very much 7 6 5 4 3 2 111) Have you tried to lose weight?YesNo12) What do you think of your body shape?Too thin A little bit thin Normal, suitable sizeA little bit fat Too fat124
13) Which of the following way(s) have you used to lose weight? (Can choose more than 1 answer)Dieting Doing exercise Taking weight loss pillsTaking weight loss tea Taking weight loss food (eg: fruit juice)Losing fat in beauty center Having nutrition meal Get advice from doctorOthers, please specify: _________________________________14) Have you sought advice from your doctors or professional because of over losing weight orover taking weight loss products?No Yes, please specify:___________________________________________15) If you want to lose fat this time, which of the following weight loss ways will you choose?Why?Dieting, reason: ______________________ Doing exercise, reason: _____________Taking weight loss products such as diet pills, tea, reason: _________________________Losing fat in beauty center, reason: ___________________________________________Having nutrition meal, reason: _______________________________________________Others, please specify: ____________________, reason: __________________________Which of the following weight loss ways do you think that is effective?Please circle the answers (7 represents very effective, 1 represents very ineffective)16) Dieting 7 6 5 4 3 2 117) Doing exercise 7 6 5 4 3 2 118) Taking weight loss products (diet pills, tea, food) 7 6 5 4 3 2 119) Losing fat in beauty center 7 6 5 4 3 2 119) Having nutrition meal 7 6 5 4 3 2 120) The weight loss product producers always said that they are without side effect and withexcellent weight loss benefits, do you believe it at all? Why?Yes No A little bit believe21) What can motivate you to buy weight loss products?The advertisement is very attractive Friends’ recommendationBig saleExperts recommend the products in advertisementsThe products are without side effect Their ingredients are naturalCelebrity’s recommendationYou never buy any weight loss productsOthers, please specify: ______________________________125
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LINGNAN UNIVERSITYDepartment of Mar
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Table of contentsSpecial Thanks and
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RationaleIt is true that women pay
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Research objectivesIn this project,
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The trend of slimmingWhen the moder
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Understanding ConsumersLosing weigh
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order to know whether the products
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Understanding the competitorsIn Hon
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without the above medical benefits.
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involved in interstate commerce, an
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market, they use different kinds of
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Chapter 3Theory Construction24
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Perception of weight issue (Indepen
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Perception of weight issue(Related
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Body Mass IndexAlthough many under
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Actual Behavior (Dependent Variable
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more attractive. However, it is pre
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Chapter 4Research Methodology36
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meter to measure the 10 th women of
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Survey Background InformationIn the
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Hong Kong. Over losing fat can caus
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Interviewers (both female and male)
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Nowadays, the media always reports
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Attitude is a key factor to determi
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Even those people are not really fa
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from the others and avoid the press
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part of their life” and “losing
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A = Under WeightB = Standard Weight
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In sight analysis of weightloss pro
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Which kinds of people choose to tak
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professional no matter they are mal
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effective and without harmful to th
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Products No. of people using the we
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it can lose fat within a short peri
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over weight). Be safe, it is wise t
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mark). It is the lowest mark among
Page 74 and 75: emphasize that their products are w
Page 76 and 77: the same as the sayings of the adve
Page 78 and 79: The comparison of weight lossproduc
Page 80 and 81: would they choose if they want to l
Page 82 and 83: Doing exerciseMost people think tha
Page 84 and 85: Losing fat in beauty centerIntervie
Page 86 and 87: The factors of motivatingpeople to
Page 88 and 89: losers’ friends do not get paid f
Page 90 and 91: wholesalers or retailers.Herbalife
Page 92 and 93: In sight analysis of thepromotions
Page 94 and 95: “Chormium Picolinate”Research s
Page 96 and 97: Government providentAnother key suc
Page 98 and 99: There are salesgirls employed to pr
Page 100 and 101: fat. Therefore, no matter how good
Page 102 and 103: Generally, if the weight loss produ
Page 104 and 105: Learning from the studyDoing this k
Page 106 and 107: people were less willing to answer
Page 108 and 109: Recommendations of weight loss prod
Page 110 and 111: Products ingredientsProduct ingredi
Page 112 and 113: 4) People who are easily influenced
Page 114 and 115: The market of male weight loss prod
Page 116 and 117: Recommendations to the governmentTh
Page 118 and 119: ConclusionTo sum up, the market of
Page 120 and 121: References120
Page 122 and 123: (4/9/2000), “” (18/4/2000),
Page 126 and 127: 22) If you have tried to take weigh
Page 128 and 129: Questionnaire(Male)I am a universit
Page 130 and 131: 26) Do you plan to lose fat within
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