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Department Of Marketing And - Lingnan University Library

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Questionnaire(Female)I am a university student, I am now doing my final year project, and the topic is weight lossproducts market. It is extremely grateful if you can help me to fill the questionnaire. All theinformation in the questionnaire will be kept CONFIDENTIAL, just for analysis use. Thank youvery much.1) In Hong Kong, the average height of women is about 155cm. What do you think of the idealweight of this height then?Less than 80 ponds 80-89 ponds 90-97 ponds98-105 ponds 106-109 ponds 110-119 ponds120-129 ponds130 ponds or above2) Kwok Ho Ying, a famous actress in Hong Kong. She is 167.5cm tall and 97 ponds, what do youthink of her body figure?Excellent, your ideal figureGood, slim enoughAverage, not too thin, not too fatA little bit thin, she should gain fatToo thin, you don’t feel it beautiful at all Too fat, she should lose fatPlease circle the answer.Strongly agree > Neutral < strongly disagree3) Losing weight becomes part of your important dairy life. 7 6 5 4 3 2 14) Your body figure is much more important than your health. 7 6 5 4 3 2 15) Losing fat can help you gain confidence. 7 6 5 4 3 2 16) A fat woman will be discriminated or laughed. 7 6 5 4 3 2 17) A slim figure is very important for you. 7 6 5 4 3 2 18) You always feel sad because of your body shape. 7 6 5 4 3 2 19) Weight loss products can’t help lose fat, but it helps lose nutrition. 7 6 5 4 3 2 110) You concern your health very much 7 6 5 4 3 2 111) Have you tried to lose weight?YesNo12) What do you think of your body shape?Too thin A little bit thin Normal, suitable sizeA little bit fat Too fat124

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