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ConclusionTo sum up, the market of weight loss products still can be explored if consumer behaviorsremain the same. The above findings show that most women want to be slimmer. That is whymost of them tried to lose weight before.People’s weight perception is affected by gender and their BMI. Different attitudes of bodyfigure are affected by gender, weight perception and BMI. From the findings, gender, educationand BMI are the factors to determine whether people buy weight loss products or not. However,the main factor should be how people view weight loss products. If they have good attitudestowards these products, they tend to buy more.People commonly think that doing exercise is the best way to lose fat. Most people are lesswilling to buy weight loss products unless the products are recommended by their friends. Itexplains why Herbalife succeeds in Hong Kong. The main factors for people choosing weight lossproducts are to see whether the products have side effect or not. The ingredients and weight lossbenefits are also very important to achieve success in the market.Male market can be explored if the producers can strongly emphasize the importance oflosing fat to males. In the future, it is predicted that male weight loss products will be much morepopular than now. However, one threat must be pointed out, the market of weight loss products(both females and males) will face a seriously keen competition in the future. Nowadays, there area lot of methods (will spend money) to lose fat.118
Besides losing fat in beauty center, it is very popular to use acromotherapy ( ),Chinese medicine, green tea, weight loss massage cream, etc to lose fat. These kinds of methodsare very new in Hong Kong. Although the weight loss benefits of these methods have not yet beenproved, they have fewer side effects than weight loss products. Since weight loss products aretaken by oral route, it has significant impact on health if the products are harmful. However,Acromotherapy and massage cream are not in-take. Chinese medicine is under the instructions ofChinese medical professionals. People will less worry about the side effects. People commonlyknow that green tea is a natural drink and without side effect. If weight loss product producerswant to keep the existing customers and find new customers, the products should have weight lossbenefit and without side effect.Owing to the keen competition of weight loss product, the producers are much more difficultto survive in the market. Therefore, the producers must understand well what are customers’ needsand wants. Obviously speaking, having a good business strategy is the most important issue.119
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LINGNAN UNIVERSITYDepartment of Mar
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Table of contentsSpecial Thanks and
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RationaleIt is true that women pay
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Research objectivesIn this project,
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The trend of slimmingWhen the moder
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Understanding ConsumersLosing weigh
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order to know whether the products
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Understanding the competitorsIn Hon
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without the above medical benefits.
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involved in interstate commerce, an
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market, they use different kinds of
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Chapter 3Theory Construction24
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Perception of weight issue (Indepen
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Perception of weight issue(Related
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Body Mass IndexAlthough many under
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Actual Behavior (Dependent Variable
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more attractive. However, it is pre
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Chapter 4Research Methodology36
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meter to measure the 10 th women of
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Survey Background InformationIn the
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Hong Kong. Over losing fat can caus
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Interviewers (both female and male)
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Nowadays, the media always reports
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Attitude is a key factor to determi
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Even those people are not really fa
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from the others and avoid the press
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part of their life” and “losing
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A = Under WeightB = Standard Weight
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In sight analysis of weightloss pro
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Which kinds of people choose to tak
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professional no matter they are mal
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effective and without harmful to th
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Products No. of people using the we
Page 68 and 69: it can lose fat within a short peri
Page 70 and 71: over weight). Be safe, it is wise t
Page 72 and 73: mark). It is the lowest mark among
Page 74 and 75: emphasize that their products are w
Page 76 and 77: the same as the sayings of the adve
Page 78 and 79: The comparison of weight lossproduc
Page 80 and 81: would they choose if they want to l
Page 82 and 83: Doing exerciseMost people think tha
Page 84 and 85: Losing fat in beauty centerIntervie
Page 86 and 87: The factors of motivatingpeople to
Page 88 and 89: losers’ friends do not get paid f
Page 90 and 91: wholesalers or retailers.Herbalife
Page 92 and 93: In sight analysis of thepromotions
Page 94 and 95: “Chormium Picolinate”Research s
Page 96 and 97: Government providentAnother key suc
Page 98 and 99: There are salesgirls employed to pr
Page 100 and 101: fat. Therefore, no matter how good
Page 102 and 103: Generally, if the weight loss produ
Page 104 and 105: Learning from the studyDoing this k
Page 106 and 107: people were less willing to answer
Page 108 and 109: Recommendations of weight loss prod
Page 110 and 111: Products ingredientsProduct ingredi
Page 112 and 113: 4) People who are easily influenced
Page 114 and 115: The market of male weight loss prod
Page 116 and 117: Recommendations to the governmentTh
Page 120 and 121: References120
Page 122 and 123: (4/9/2000), “” (18/4/2000),
Page 124 and 125: Questionnaire(Female)I am a univers
Page 126 and 127: 22) If you have tried to take weigh
Page 128 and 129: Questionnaire(Male)I am a universit
Page 130 and 131: 26) Do you plan to lose fat within
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