Department Of Marketing And - Lingnan University Library

ConclusionTo sum up, the market of weight loss products still can be explored if consumer behaviorsremain the same. The above findings show that most women want to be slimmer. That is whymost of them tried to lose weight before.People’s weight perception is affected by gender and their BMI. Different attitudes of bodyfigure are affected by gender, weight perception and BMI. From the findings, gender, educationand BMI are the factors to determine whether people buy weight loss products or not. However,the main factor should be how people view weight loss products. If they have good attitudestowards these products, they tend to buy more.People commonly think that doing exercise is the best way to lose fat. Most people are lesswilling to buy weight loss products unless the products are recommended by their friends. Itexplains why Herbalife succeeds in Hong Kong. The main factors for people choosing weight lossproducts are to see whether the products have side effect or not. The ingredients and weight lossbenefits are also very important to achieve success in the market.Male market can be explored if the producers can strongly emphasize the importance oflosing fat to males. In the future, it is predicted that male weight loss products will be much morepopular than now. However, one threat must be pointed out, the market of weight loss products(both females and males) will face a seriously keen competition in the future. Nowadays, there area lot of methods (will spend money) to lose fat.118